Website Audit: Enhancing Performance and Discovering Potential
What is a Website Audit?
A website audit, also known as a site audit, is a comprehensive website evaluation to assess its performance, functionality, and overall health. It includes examining website structure, content, SEO, user experience, security, and more. Site audits identify areas that need improvement, uncover unforeseen issues, and offer actionable recommendations to enhance website performance.
Why is a Website Audit Important?
Performing a website audit is important because it uncovers weaknesses or inefficiencies that potentially hinder user experience, search engine visibility, or conversions. Identifying such issues allow you to take corrective measures to improve website performance.
A site audit also evaluates factors like site navigation, page load times, mobile responsiveness, and usability, allowing you to optimize the user experience and increase visitor satisfaction.
Improving search engine visibility is another reason why site audits are crucial. It helps identify SEO issues like broken links, duplicate content, or missing meta tags. When these issues are addressed, your website’s search engine rankings improve; and the website attracts more organic traffic.
Furthermore, the results of a site audit also contribute to a boost in conversion or sign-up rates. Analysis of conversion elements like call-to-action buttons, forms, landing pages, and checkout processes lets you know where better optimization is needed. Consequently, based on audit findings, you can enhance your website’s ability to convert visitors into customers or leads.
Finally, website audits enable you to assess and address security vulnerabilities. These may involve outdated software, malware infections, or weak passwords. Once these issues are dealt with, you can safeguard your website and protect user data from potential threats.
To help you with your site audit, we recommended the following website audit tools:
Google Search Console: Provides insights into website performance within search results, identifies indexing issues, and suggests SEO improvements. This tool is free.
Google Analytics: Offers detailed analytics data on website traffic, user behavior, and conversion metrics, so you can assess the effectiveness of your website. This tool is also free.
Screaming Frog: This is a powerful SEO tool for crawling websites and providing valuable data on on-page elements, broken links, redirects, and more. It has a free version that already provides substantial data. A premium version will give you a more in-depth analysis.
SEMrush: This is a more comprehensive suite of SEO and website audit tools that perform site health checks, backlink analysis, and competitor research. A free version of this tool provides initial analysis; but a premium version is preferable.
Moz Pro: Similar to SEMrush, this tool provides keyword research and backlink analysis tools to help improve search engine visibility and overall website performance. This platform offers a lot of free tools for site analysis; but if you want a more comprehensive suite of tools, opt in for a premium subscription.
We suggest you research more on the tools we’ve just recommended so you can fully understand and appreciate the benefits of a website audit. And when you think you’re ready for it, try out these Website Audit Checklists and Templates:
HubSpot Website Audit Free Kit – https://offers.hubspot.com/how-to-run-seo-audit
SEMrush Website Audit Checklist – https://www.semrush.com/blog/ultimate-site-audit-with-semrush-free-pdf/
Moz Website SEO Audit Checklist – https://moz.com/seo-audit-checklist
Do It Yourself
Below are some more expert advice on the importance of a site audit and how to conduct one on your nonprofit website:
- https://www.wix.com/blog/website-audit-checklist
- https://wiredimpact.com/blog/nonprofit-website-audit/
- https://www.mywebaudit.com/template
Professional Reference
However, you save time and effort with a professional SEO specialist with years of experience who is adept at running site audit tools–a wiser alternative to learning and doing yourself. Click Professional Referrals, complete the form, and we will have an experienced professional who charges well below market rates contact you.
