“Competitor” may feel like an off-putting word within nonprofit circles but the hard truth is you need to know how you stand out from other nonprofits since you will be competing for donors, financing, grants, volunteers, and other resources.
Competitor Analysis simply refers to the process of determining how your nonprofit compares to other NPOs within your space—meaning cause-space, local geographic-space, and digital space.
Do nonprofits really need competitor analysis? YES. Although it is more often used within the for-profit world, even nonproifts definitely need to do this.
Why? As mentioned earlier, you will be competing for resources. So, it’s critical for you to recognize which groups complement your work and which organizations compete for supporters, funding, and volunteers.
So how do nonprofits do competitor analysis?
As your digital mentor, we will focus on how to do competitor analysis within your digital space.
As you already know, the internet is the quickest way to get any message across. And the ultimate purpose of performing competitor analysis is to attract and drive more prospective supporters and champions-of-your-cause to your website.
Competitor analysis guides and templates abound online, but these are what we consider the top 3:
For competitor analysis within your cause-space or local-geographic space, we’d like to refer you to an article by Ribbon ( https://www.getribbon.org/why-should-you-do-a-competitive-assessment-for-your-charitable-idea/ ) that provides a simple and doable guide.
Do It Yourself
We’ve already shared with you our top three recommended tools that can help you analyze your SEO competitors. Here are three more websites with various approaches:
- https://www.spyfu.com/ – see how competitors are running their ads
- https://seranking.com/competitor-traffic-research.html – track your progress against SERPs competitors in real time
- https://www.similarweb.com/ – provides a bird’s-eye-view of the competitive landscape
Professional Reference
Save time and effort with a professional SEO specialist with years of experience who will identify your competitors and explain your competitive edge–a wiser alternative than learning and doing yourself. Click here, complete the form, and we will have an experienced professional who charges well below market rates contact you.
